Froot Loops makes a lot of misleading health claims. However, the ingredients may cause heart disease, high cholesterol, tumors, diabetes, Missing: fruitful multiply. Breaking Breakfast News: Froot Loops Are All the Same Flavor The good folks at Food Beast did some scientific blind testing and found that Missing: fruitful multiply. Kellogg's Froot Loops is a multicolored, sugar-filled processed breakfast cereal marketed to children by the cartoon character Toucan Sam. The front of Missing: fruitful multiply.